Cheryl L. Levick
B.S., University of Missouri
M.S., Indiana University
35 years hands-on athletic administration experience
12 years as Director of Athletics at four Division I institutions
SportsBusiness Journal “Game Changer”
NACWAA D1 Athletic Administrator of the Year
Founder of Personalized Executive Training, Cheryl provides one-on-one executive coaching to college athletic administrators and consulting services for athletic departments and universities. Additionally, she conducts customized leadership workshops for senior level athletic administrators and "rising stars." She is a national public speaker and serves as an Adjunct Professor in Sports Management at the University of San Francisco.
Before founding PET, Cheryl served five years as Director of Athletics at Georgia State University, where she launched the school’s D1 football program, transitioned it from the FCS to the FBS, and rebuilt the men’s basketball program. While at GSU, she rebranded the athletics program, developed a master facility plan, and managed 16 sports and a staff of 105.
Cheryl also served as Senior Associate Director of Athletics at the University of Maryland (UM); Director of Athletics at Saint Louis University; and Director of Athletics at Santa Clara University. At each institution, she managed all day-to-day operations, budgets, fundraising, facilities and capital projects.
Additionally, Cheryl spent 12 years as Senior Associate Athletics Director at Stanford University. There, Cheryl served as Deputy AD/COO of the athletic department, managed a $30 million budget, oversaw 33 varsity sports, won 42 National Championships, and supervised eight Olympic Coaches.
Cheryl’s experience in national collegiate athletic administration also includes:
Assistant Commissioner, Pac-10 (now Pac-12) Conference
National Collegiate Athletic Association (NCAA)
Executive Program, Stanford Business School
She has served on numerous boards including the Atlanta Sports Council, the Division IA Athletic Directors’ Association, the Sun Belt Athletic Directors Committee, and the Division I-AAA Athletic Directors Association.